NYREADERS.COM – U.S. giant chipmaker NVIDIA revealed in its latest survey that telecom companies are now embracing generative artificial intelligence (AI) to transform all parts of their business to boost revenues and cost efficiency.
A recent survey of more than 400 telecommunications industry professionals from around the world showed that generative AI is the breakout technology of the year and that enthusiasm and adoption for both generative AI and AI in general, is booming.
In addition, the survey showed that, among respondents, AI is improving both revenues and cost savings, NVIDIA said.
The generative AI insight is the main highlight in the second edition of NVIDIA’s “State of AI in Telecommunications” survey, which included questions covering a range of AI topics, including infrastructure spending, top use cases, biggest challenges and deployment models.
Survey respondents included C-suite leaders, managers, developers and IT architects from mobile telecoms, fixed and cable companies. The survey was conducted over eight weeks between October and December, it said.
The survey results showed how generative AI went from relative obscurity in 2022 to a key solution within a year. Forty-three percent of respondents reported they were investing in it, showing clear evidence that the telecom industry is enthusiastically embracing the generative AI wave to address a wide variety of business goals.
More broadly, there was a marked increase in interest in adopting AI and growing expectations of success from the technology, especially among industry executives.
Furthermore, 53% of respondents agreed or strongly agreed that adopting AI will be a source of competitive advantage, compared to 39% who reported the same in 2022. For management respondents, the figure was 56%.
The primary reason for this sustained engagement is that many industry stakeholders expect AI to contribute to their company’s success. Overall, 56% of respondents agreed or strongly agreed that “AI is important to my company’s future success,” with the figure rising to 61% among decision-making management respondents.
Telcos are adopting AI and generative AI to address a wide variety of business needs. Overall, 31% of respondents said they invested in at least six AI use cases in 2023, while 40% are planning to scale to six or more use cases in 2024, according to the survey.
However, enhancing customer experiences remains the biggest AI opportunity for the telecom industry, with 48% of survey respondents selecting it as their main goal for using the technology. Likewise, some 35% of respondents identified customer experiences as their key AI success story.
For generative AI, 57% are using it to improve customer service and support, 57% to improve employee productivity, 48% for network operations and management, 40% for network planning and design, and 32% for marketing content generation. (*)